The Trusted Name
Some trust in chariots, and some in horses: but we will remember the name of the Lord our God. ~Psalm 20:7
In advertising, a company tries to successfully convey an idea about its product or service to compel consumers to purchase it. One such branding cliché is the usage of the term, “The trusted name.” Companies that use this description have had consecutive successful results backed by consumer testimonials of its trustworthiness. This morning, we are greatly encouraged about the most comprehensive trusted name: the name of the Lord!
We see the distress.
“The Lord hear thee in the day of trouble.” Trouble is unavoidable. Job said, “Man that is born of woman is few of days, and full of trouble.” Trouble is when circumstances have us in a very uncomfortable place. Our backs are against the wall. The waters are rising and are at our neck. We are running from the coming tsunami, and realizing we cannot outun it. We feel like we are out of options, and our world is caving in. Distress brings out what is really in us. Distress reveals what kind of Christian we really are.